What distinguishes Corcoran from many of the small farming communities here in the Central Valley?
First, they call themselves the “Farming Capital of California” and there’s a case for it. The J.G. Boswell Company, the world’s largest privately owned farm, was founded in Corcoran.
Second, the Corcoran State Prison is home to some of the most notorious prisoners in the world.
Third, they’ve got a fully integrated sound system installed by us, Central Valley Entertainment Center, which provides music and announcements throughout their cute little downtown area and their Christmas Tree / central park.
Sure, that’s not as big a deal to the rest of the world, but to us here at CVES, it was a great project where we made a difference in the ambiance of a nice town and its good people.
Here’s what Joe Faulkner, Public Works Director for the City of Corcoran had to say about the project and working with us:
“Chris was excellent to work with. There were no surprises. He did what he said he would do, when he said he would do it. Plus, he stayed right on the schedule he had set and planned for. We did have one small login problem (something didn’t get shared from a team member) and Chris helped us with that… on a Saturday. We also greatly appreciated that Central Valley Entertainment System gave us a very fair estimate. Sometimes it feels like other companies want to take advantage of us because we’re a municipality. The whole sound system works great. We run it all day and the community really enjoys it. Not only are we using the recorded inserts for advertising, but we’re working with the local high school to create an audio history project too.”
Thanks Joe! It was a lot of fun to pull together such a large project and make everything work together.
Here’s what we did:
Upgraded Their Downtown Sound System
The main street of Corcoran is about a half a mile long. They had speakers throughout the downtown area and they used it to play music for shoppers and for events in the park.
But the system had been slowly degrading. When they reached out to us to install and upgrade their downtown sound system, we planned on rewiring that half mile if necessary. Fortunately, the city had it wired when they were redoing all the sidewalks, light posts and electrical systems several years ago.
Unfortunately, the sound system itself was just failing. Speakers were falling apart. Music in some sections of the street were really loud while some of them were very quiet. You could barely hear the music at all across the street unless you turned the entire system way up. Then it was too loud for anybody right underneath the speakers.
Our first goal was getting good, solid, commercial grade speakers installed and integrating them with the system as a whole.
Then we got it all tied in to the main amplifier so that everything was working together. Now, you’ve got consistent levels of sound throughout the downtown area, whether you’re right under a speaker or across the street.
The other thing they wanted to do was to better integrate sound into their central park.
They hold their Christmas tree lighting ceremony there, antique and craft shows and all kinds of fun community events, but they either had to haul in a system for sound or just deal with bad mics.
So we set up wireless microphone access. This mic works up to 500 feet away from the central receiver. Announcers and MCs don’t have to be stuck in one place or dragging around a long cord (trip hazard!). They can walk up and down the entire downtown and still be heard for announcing parades or during big events like the tree lighting.
Installed a Music Service for the Public Address System
We also put in a music service that’s designed for business (so you don’t pay huge royalties or get in trouble with ASCAP).
It lets you select songs and artists and play music that is appropriate for your audience, business type and time of day. This is a key part of my perfect automated restaurant system which I talk about here.
But here’s the best part of this particular service that we set up for the City of Corcoran: they can insert their own messages or advertisements right into the music stream! Like a radio station, but completely customized for them with their ads.
This wasn’t a small project, so they’re going to be able to use this to recover the cost of the system and the installation by selling ads and air time to the local businesses as well as advertise their own events.
It can be set to run after so many songs or at set times of the day.
So for example, at 11:00 a.m., your restaurant can run an ad saying, “Lunch specials at Bob’s Burgers today at Whitley and Otis Avenues. Tell us you heard this ad for a free soda.”
Plus, Joe Faulkner, the city Public Works Director, says that the high school students are working on a history project where they will research and record historical tidbits, then they’ll share them on the public address system too.
Improved the City Council Chamber Sound System
Finally, we improved the mics and sound system in the city council chambers. They needed new speakers, plus we upgraded all the microphones because they didn’t have the push button to talk. They were simply on all the time unless they switched their microphone off. Sometimes they’d have a private conversation and oops, everyone heard it. Now, we weren’t told there were any embarrassing stories shared, it just increased noise levels and confusion.
We’d love to get our hands on some of the other downtown sound systems throughout the valley. These strategies and systems would work well for any outdoor or indoor mall or shopping center too. We’ve worked with individual restaurants to create sound systems for their patios and outdoor dining areas, too.
Give us a call at 559-432-8600 to see what we can do for you.